About
References
Programs
Who is it for ?
Testimonials

 Discover a new way of learning

Practical and modular courses, built on more than 20 years of experience
and real case studies.

Turn your ambitions into real projects.

 

Join the waiting list

Evidenza I Online Learning
About

A NEW TRAINING PLATFORM

Evidenza I Online Learning offers courses designed for those who want to progress quickly, without unnecessary theory.

Our modules are short, concrete, flexible, and directly applicable to your own projects in event management, marketing & communication, sponsorship or leadership.

By joining the waitlist, you’ll be the first to know when new courses open.

OUR EXPERTISE

We are specialized in live communication, with courses, case studies and useful contact lists to help you manage:

Event organization
Marketing and communication
Sponsorship and activation

We’ve also developed management tools to evolve in these demanding fields and solutions to train internal teams.

Join the waiting list

Let's dive
into our universe

Our courses address the full scope of live communication covering sports, cultural and corporate events management as well as broader business and marketing dimensions.

Through visuals, case studies and real examples, we bring these areas to life and make them directly applicable to your own projects.

Discover our experience

Our experience
serving your ambition 

Valérie Atkinson

Specialist in communication and event management for over 25 years, Valérie has worked with international brands, major sports and cultural events, as well as academic institutions.
She co-founded several training programs and schools, including the Sports Management School in Lausanne and specialization courses in event management and sponsorship at SAWI. Today, nearly 500 graduates have completed her programs.
With Evidenza Online Learning, she brings a new way of sharing her expertise and activating her network of experts — athletes, organizers, brands, sponsors, and alumni — so that everyone can expand their skills and bring their projects to life.
Learning with professionals

Beyond the courses, Evidenza Online Learning is enriched by contributions from a vast network: athletes, organizers, brand managers, sponsors, alumni, and professionals active in event management.
They share their insights and expertise from sponsorship strategies to on-the-ground communication, event logistics
and team management. Their stories, case studies, and feedback will complement the courses with masterclasses offering a concrete and inspiring view of the industry.
More references

TRAINING PATH

Modules will be available in French and English.

1. Ressources

 Comprehensive illustrated guides 

Clear and accessible videos 

Real case studies

 

2. Experience 

Hands-on assignments for each module 

AI prompts to work faster 

One-to-one coaching on your own projects

3. Professional network

Incubator to learn further with active professionals

Direct links to companies and partners

 

 

4. Recognition & flexibility

 Tailor-made learning paths, at your own pace 

Certificate delivered at the end of each module 

Step-by-step progression

 

I am interested

A unique approach:
learn by working on your own projects

Your ambitions become practical exercises: organizing a festival, preparing a sports event, convincing sponsors.
Our courses help you move forward on real projects and make them happen.

Are you dreaming to become
an event specialist ?

 

 

Testimonials

 

“Valérie played an important role in shaping my career in sports management.


Her guidance in event management and sponsorship provided a solid foundation and gave me a fresh, stimulating perspective.


We’ve stayed closely connected since graduation, and she continues to trust me when recommending young talents or finding internships. I’m very grateful.”

Matthieu Vallat, Head of Marketing & Board Member, Jura Trois-Lacs

 

 

“I had the chance to enjoy a long career as a professional FMX athlete.

After a major injury, I used my recovery time to train in event management and sponsorship with Valérie Atkinson.

This training was a turning point: I moved from being an athlete to becoming a project initiator and event organizer, with a much stronger business and marketing mindset.
It allowed me to keep the support of my historic sponsor, Red Bull, and to launch new projects that boosted my credibility.” 

Mat Rebeaud, Champion du Monde de FMX (Freestyle Motocross)

  

The courses are for you ! 

Students and graduates
in management, sports management, communication, marketing, or tourism seeking a practical approach.
Young professionals
wanting to strengthen their skills to advance in their careers.
Athletes
who need to develop projects, organize competitions or secure sponsors.
Club and association members
responsible for events, partner funding, and communication.
Entrepreneurs
looking to “eventify” their operations for more quality and originality.
Career switch
Are you dreaming to be active in the sports and cultural event sector ? It's is time to move and realize your dreams.

-----------------------

JOIN THE WAITINGLIST
Be the first to know when the new courses are launched.

Which topics interest you most? (multiple choice)  ?

Français